On 24, Jan 2016 | In | By mate
Ernelláék Farkaséknál (It’s Not The Time of My Life)
The society is getting atomized: we live on islets which are floating away but the film is able to bring people together and transform a bunch of viewers into a community.” – says Szabolcs Hajdu who brought together more than 1000 people in 47 flats during the home screenings of his movie “It’s Not The Time Of My Life”. It was of paramount importance for his creative crew to provide communal viewing as an alternative with fresh and progressive marketing to as many people as possible. The purpose of home screenings was rather different: Hajdu and his team wanted to keep the intimate ambiance of conversations after the theater play (on which the film is based), as well they wanted to keep their personal experience of the spectators’ reflections, so the audience and the creator could see one another, not just the opus.
Nominated by Balázs Pőcze:
‘A campaign or an element of a campaign is only genial if it is inseparable from what it talks about. The idea to present the movie of Szabolcs Hajdú in private flats renders exactly and makes one really experience that intimate web of relations, in which the movie was born. It is good to see a Hungarian movie and a Hungarian audience in such proximity‘
*Participants of the project can be seen on the Hungarian website.