On 05, Jan 2017 | In | By superchannel
Nearly 300 million people is effected by color vision deficiency (CVD), which is the inability to distinguish certain shades of color. Together with Colorlite® Samsung created a digital solution (both Tizen and Android) to enable tailor made CVD diagnosis and to calibrate individually the screens of Samsung SUHD televisions to see the real colors of life.
Nominated by Balázs Pőcze:
‘We seldom think about advertisements as things that can help and do good. The idea of Samsung- though it is not at all clear if it was really completed - is a good example to show how a brand suddenly becomes more innovative and appreciated as soon as it finds something through which it can really and authentically help.’
*Participants of the project can be seen on the Hungarian website.